Hisham Albahar, CEO of Elite Co. and LogX, Unveils New Cold Chain Trucking Initiative
Elite Co., a leading logistics and supply chain solutions provider in the GCC, is excited to announce the launch of its new cold chain trucking service, featuring a fleet of 20 refrigerated trailers set to be operational by the end of November. This strategic initiative follows Elite Co.'s recent acquisition of LogX, the premier cold chain last-mile delivery provider in the UAE.
In an exclusive interview, Hisham Albahar, CEO of Elite Co. and LogX, shared insights into the new venture and its significance for the region's logistics landscape.
Can you tell us what prompted Elite Co. to expand into cold chain trucking?
The demand for temperature-sensitive goods has grown exponentially in recent years, particularly in the food and pharmaceutical sectors. Our acquisition of LogX has positioned us perfectly to meet this demand. By launching our cold chain trucking service, we aim to ensure that our clients can rely on us for the safe and efficient transportation of their perishable products, maintaining the highest standards of quality.
How does the acquisition of LogX enhance Elite Co.'s capabilities?
LogX's expertise in cold chain last-mile deliveries complements Elite Co.'s established logistics network. Together, we bring a wealth of experience and technology that allows us to optimize delivery routes, reduce transit times, and ensure the integrity of temperature-sensitive shipments. This acquisition has significantly strengthened our position in the market.
Can you elaborate on the features of the new fleet of refrigerated trailers?
Our fleet of 20 refrigerated trailers is equipped with state-of-the-art temperature control systems, ensuring precise management of the cold chain. Each trailer is designed for maximum efficiency and safety, allowing us to transport a variety of products, from fresh produce to pharmaceuticals, while adhering to strict regulatory requirements.
What are the future plans for Elite Co. and LogX in the cold chain sector?
We are committed to expanding our cold chain capabilities further. In addition to increasing our fleet size, we are also exploring solutions that will enhance our service offerings, including advanced tracking technology and real-time monitoring solutions. Our goal is to become the go-to provider for cold chain logistics in the region.
How do you envision the impact of this initiative on your clients and the industry?
We believe that our cold chain trucking service will provide our clients with peace of mind, knowing their products are in safe hands. This will not only improve their operational efficiency but also boost customer satisfaction. For the industry, it sets a new standard in cold chain logistics, driving innovation and excellence.